Find merchandising gaps
Merchandising gaps finds the collections hiding in your catalog. It groups your products by similarity, then shows you the dense clusters that don't have a collection covering them yet — the "you sell a lot of these but never grouped them" opportunities. Each gap is one click away from becoming a live collection.
1 Open Merchandising gaps
Find the Merchandising gaps card on your dashboard.
2 Find gaps
Click Find gaps. The app clusters your catalog by semantic similarity, drops the clusters you already cover with a collection, and lists what's left — each gap showing how many products it contains and a few example titles.
3 Preview the products in a gap
Not sure what a gap is? Click Preview products on it to see the actual products in that cluster, right inline, before you commit.
4 Build a collection from a gap
Click Create collection on a gap and the app builds a live collection from that cluster and opens it in the editor.
Frequently asked questions
How does it decide what's a "gap"?
It groups products by meaning (the same similarity that powers semantic search), then removes any cluster your existing collections already cover. What remains is genuinely un-merchandised.
How is this different from Suggested collections?
Suggested collections proposes named, ready-to-go ideas (often from sales signals). Gaps is the raw, exhaustive "here's every group you're not covering" view — great for finding the long tail.
Do I have to build every gap?
No — they're opportunities, not to-dos. Preview them and build only the ones that make sense.
Why are there no gaps?
Either your catalog is small, or your collections already cover its natural groupings — both good signs.
Which plan includes Merchandising gaps?
It's part of the AI toolkit on the Pro and Enterprise plans.
