# Find merchandising gaps

> Discover collections you should have but don't with Awsm Collections for Shopify — Merchandising gaps clusters your catalog and surfaces groups of similar products you sell but aren't merchandising, ready to build in one click.

AI tools · 3 min read · Updated 2026-06-07

Canonical: https://awsmcollections.com/docs/merchandising-gaps

**Merchandising gaps** finds the collections hiding in your catalog. It groups your products by similarity, then shows you the dense clusters that **don't** have a collection covering them yet — the "you sell a lot of these but never grouped them" opportunities. Each gap is one click away from becoming a live collection.

## 1. Open Merchandising gaps

Find the **Merchandising gaps** card on your dashboard.

![Open Merchandising gaps](https://awsmcollections.com/docs-assets/img/merchandising-gaps/00-gaps-card.png)

## 2. Find gaps

Click **Find gaps**. The app clusters your catalog by semantic similarity, drops the clusters you already cover with a collection, and lists what's left — each gap showing how many products it contains and a few example titles.

![Find gaps](https://awsmcollections.com/docs-assets/img/merchandising-gaps/01-find-gaps.png)

## 3. Preview the products in a gap

Not sure what a gap is? Click **Preview products** on it to see the actual products in that cluster, right inline, before you commit.

## 4. Build a collection from a gap

Click **Create collection** on a gap and the app builds a live collection from that cluster and opens it in the editor.

## FAQ

### How does it decide what's a "gap"?

It groups products by meaning (the same similarity that powers semantic search), then removes any cluster your existing collections already cover. What remains is genuinely un-merchandised.

### How is this different from Suggested collections?

Suggested collections proposes named, ready-to-go ideas (often from sales signals). Gaps is the raw, exhaustive "here's every group you're not covering" view — great for finding the long tail.

### Do I have to build every gap?

No — they're opportunities, not to-dos. Preview them and build only the ones that make sense.

### Why are there no gaps?

Either your catalog is small, or your collections already cover its natural groupings — both good signs.

### Which plan includes Merchandising gaps?

It's part of the AI toolkit on the Pro and Enterprise plans.

## Related

- [AI suggested collections (proposals + autopilot)](https://awsmcollections.com/docs/suggested-collections.md)
- [Semantic search & instant collections](https://awsmcollections.com/docs/semantic-search.md)
- [Demand radar & Trending Now](https://awsmcollections.com/docs/demand-radar.md)