Shopify Plus: Features, Pricing, and Who Should Upgrade

Shopify Plus is Shopify's enterprise tier, designed for high-growth and high-volume merchants who need more customization, automation, and support than standard plans provide. This guide covers what Plus offers and helps you determine if upgrading makes sense for your business.

What Is Shopify Plus?

Shopify Plus is an enterprise e-commerce platform that builds on standard Shopify with:

• Higher capacity: Handle 10,000+ checkouts per minute
• Advanced automation: Shopify Flow for workflow automation
• Checkout customization: Scripts for custom pricing, shipping, and payment logic
• Multiple stores: Up to 9 expansion stores included
• Dedicated support: Launch Engineer and Merchant Success Manager

Shopify Plus Pricing

• Starting price: $2,000/month (3-year term)
• Variable pricing: Higher volumes may pay 0.25% of revenue (with a cap)
• Lower transaction fees: Better rates than Advanced Shopify

Pricing is negotiated based on your sales volume, requirements, and contract terms. Request a custom quote from Shopify.

Key Shopify Plus Features

Shopify Flow (Automation)

Automate repetitive tasks with visual workflows:

• Auto-tag customers based on behavior
• Notify teams when inventory is low
• Flag high-risk orders for review
• Segment customers automatically
• Trigger actions based on order criteria

Shopify Scripts

Customize checkout with Ruby-based scripts:

• Complex discount logic (tiered pricing, BOGO variations)
• Custom shipping rules
• Payment method restrictions
• Line item modifications

Launchpad

Schedule and automate campaigns:

• Schedule sales to start/end automatically
• Pre-set product visibility changes
• Coordinate theme changes with promotions
• Publish products at specific times

Expansion Stores

• Up to 9 additional stores included
• International stores with local currencies
• Separate B2B wholesale stores
• Brand-specific stores

B2B Features

• Wholesale channel with customer-specific pricing
• Company accounts with multiple buyers
• Net payment terms
• Quick order forms

API and Development

• Higher API rate limits
• Checkout customization via checkout.liquid (legacy) or Checkout Extensibility
• Exclusive APIs for enterprise integrations

Support and Services

• Launch Engineer: Helps with migration and initial setup
• Merchant Success Manager: Ongoing strategic support
• Priority support: Faster response times
• Shopify Plus Academy: Training and resources
• Partner ecosystem: Access to Plus-certified agencies and developers

When to Consider Shopify Plus

Good Candidates

• Annual revenue over $1-2 million (general guideline)
• High transaction volumes (especially during flash sales)
• Need for complex automation
• Multiple storefronts required
• B2B wholesale operations
• Complex checkout customization needs
• Enterprise integrations (ERP, PIM, etc.)

May Not Need Plus

• Standard plans meet your current needs
• Revenue doesn't justify the cost increase
• Simple product catalog without complex requirements
• Basic discount and shipping needs

Collections and Plus

Shopify Plus includes all standard collection features, enhanced by automation capabilities:

• Use Flow to automatically tag products for collection inclusion
• Schedule collection visibility with Launchpad
• Manage collections across multiple expansion stores

Upgrading to Plus

The Process

1. Contact Shopify Plus sales for a consultation
2. Receive a custom quote based on your needs
3. Work with a Launch Engineer on migration plan
4. Migrate during a scheduled low-traffic window
5. Transition to ongoing support with Merchant Success Manager

Migration Considerations

• Theme compatibility with Plus features
• App compatibility (most work, some may need updates)
• Staff training on new features
• Timeline for implementation

Alternatives to Shopify Plus

Before upgrading, consider whether Advanced Shopify ($399/month) meets your needs:

• Better transaction rates than standard plans
• Advanced reporting
• Third-party calculated shipping rates
• 15 staff accounts

Conclusion

Shopify Plus is a significant investment that makes sense for businesses with high volume, complex requirements, or multiple storefronts. Evaluate whether the features—particularly Flow, Scripts, and dedicated support—justify the cost increase over Advanced Shopify. For many growing businesses, upgrading at the right time accelerates growth and reduces operational burden.

Related Resources

• Shopify Plus
• What is a Shopify Collection?
• Shopify Analytics Guide