Shopify Dashboard: Complete Navigation Guide

The Shopify dashboard (also called Shopify admin) is your store's control center. From here, you manage products, process orders, analyze performance, and configure every aspect of your business. This guide walks you through the main sections and how to use them effectively.

Accessing the Dashboard

Log in to your Shopify admin at:

• Web: yourstore.myshopify.com/admin
• Mobile: Shopify app for iOS/Android

Main Dashboard Sections

Home

Your starting point when you log in:

• Overview of today's sales and performance
• Tasks and setup recommendations
• Recent activity feed
• Quick access to common actions

Orders

Manage all customer orders:

• View and filter orders by status
• Process fulfillment and shipping
• Handle refunds and returns
• Create draft orders manually
• Access abandoned checkouts

Products

Manage your product catalog:

• All products: Add, edit, and organize products
• Inventory: Track stock levels across locations
• Transfers: Move inventory between locations
• Collections: Group products for organization and display
• Gift cards: Create and manage gift cards

Customers

View and manage customer information:

• Customer profiles and order history
• Customer segments for targeted marketing
• Export customer data
• Manage customer accounts

Analytics

Track your store's performance with Shopify Analytics:

• Overview: Key metrics at a glance
• Reports: Detailed sales, customer, and behavior reports
• Live View: Real-time visitor activity

Marketing

Create and track marketing campaigns:

• Overview of campaign performance
• Create automations (abandoned cart, welcome emails)
• Connect marketing apps and channels

Discounts

Create discount codes and automatic discounts:

• Percentage and fixed amount discounts
• Buy X Get Y offers
• Free shipping discounts

Online Store

Customize your store's appearance:

• Themes: Choose and customize your store design
• Pages: Create static pages (About, Contact, etc.)
• Blog posts: Publish content
• Navigation: Configure menus
• Preferences: SEO settings and password protection

Working with Collections

The Products section includes Collections, where you organize products into groups:

• Create manual or automated collections
• Set collection images and descriptions
• Organize products for navigation and discovery

Settings Overview

Configure your store's core settings:

• Store details: Business name, address, contact info
• Plan: View and change your Shopify plan
• Payments: Configure payment providers
• Checkout: Customize the checkout experience
• Shipping: Set up shipping rates and zones
• Taxes: Configure tax settings
• Locations: Manage inventory locations
• Notifications: Customize email templates
• Apps: Manage installed apps

Dashboard Tips

Use Keyboard Shortcuts

• Press ? to see available shortcuts
• G then O - Go to Orders
• G then P - Go to Products
• G then C - Go to Customers

Use the Search Bar

The search bar (click or press /) lets you quickly find:

• Orders by number or customer name
• Products by title or SKU
• Customers by name or email
• Settings and admin pages

Mobile Management

The Shopify mobile app allows you to:

• Receive push notifications for orders
• Fulfill orders on the go
• View analytics and sales data
• Respond to customer inquiries

Common Dashboard Tasks

• Add a product: Products > Add product
• Fulfill an order: Orders > Select order > Fulfill items
• Create a collection: Products > Collections > Create collection
• Change theme: Online Store > Themes > Add theme or Customize
• Create a discount: Discounts > Create discount

Conclusion

The Shopify dashboard is designed for efficiency. Learn the main sections, use search and shortcuts, and take advantage of mobile access to manage your store from anywhere. As your business grows, you'll spend more time in analytics and less in basic setup tasks.

Related Resources

• Shopify Help: Admin
• Shopify Analytics Guide
• What is a Shopify Collection?